The application of BCG Matrix on the brand can provide information about the products that are a source of revenue for the organization. Moreover it can also help in pointing out the products that hold no prominent growth chances in the future due to industry trends and market share. The BCG matrix for Amul is given below:
This article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. In this article we also provide you with a free downloadable template. What is the BCG Matrix?
For manufacturing businesses it is very functional to have a prior understanding of the market position of their products.
Besides knowing which products need to be promoted more, they will know which products will be successful. The relative market share that a certain product or its business unit has with respect to the competition.
The market growth potential for that product or its business unit. BCG Matrix categories The absolute values of the axes are dependent on the line of business or industry. This is why the axes are often indicated with high and low. Based on the BCG Matrix a product or business unit can be in one of the four following categories: Often it is concerns a product that is to be introduced and is unknown with a very small market share.
It is still uncertain whether it can become a Star or a Cash Cow. With targeted investments such as innovations and adjustments to the product, this lead in the market is maintained. The product will become more and more familiar.
The revenue from the Cash Cow is invested in other products. Dog When a product is in the underdog position, it has a small market share in a mature market.
If this product is no longer of strategic importance to the company, this product will be divested. Sequence The most ideal development path of a product is that from Question mark to Star and Cash Cow.
The route to Dog should be postponed for as long as possible. Some products remain stuck as a Question mark and become Dogs at an early stage. This is a costly affair for a business as investments have been made in the product and in the promotion around the product.
Fast food restaurants in America almost always offer soft drinks Dog for free in combination with a hamburger Cash Cow. As a consequence, the sale of the Cash Cows is guaranteed. Strategic choices Operational management can be determined from the BCG matrix. For a company it entails a lot of risk to fully aim at one of the four categories and from a strategic point of view it is better to distribute the assortment over all four categories.
Some strategic choices that are in conformity with the BCG matrix could be: Build strategy Create a new brand and a new target audience by means of a Question Mark. Hold strategy Maintain this success and benefit from market growth by means of a Star.
Harvest strategy Make as much money as possible with the product by means of the Cash Cow. This can be achieved by improving or renewing the product or by manufacturing by-products.
Divest strategy Abandon the investment in the product by means of a Dog; the market is saturated or there is no or little interest in the product.BCG Matrix And GE Nine Cell Matrix GE Nine Cell Matrix Amul NESTLE BCG Matrix Mother Dairy BCG Matrix Brittania BCG Matrix BCG Matrix BCG Matrix Conclusion.
Full transcript. More presentations by Yamini Tanavade. presentation on amul(bcg matrix) team members: • shubham shah • sanika shah • shubham joshi • akanksha jain • sunil rathod • roopashree pattar • shahabaz khan. Amul BCG Matrix Analysis Amul brand is a renowned name in the dairy industry in India, supplying milk, butter and other dairy related products to the Indian population.
The application of BCG Matrix on the brand can provide information about the products that are a source of revenue for the organization. BCG Matrix of Amul Products: What is a BCG matrix: In the early s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate.
The Boston Matrix The Boston Matrix: A means of analysing the product portfolio and informing decision making about possible marketing strategies Developed by the Boston Consulting Group – a business strategy and marketing consultancy in Links growth rate, market share and cash flow.
BCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory.
BCG matrix is often used to prioritize which products within company product mix get more funding and attention.