Pepsi syringe case study analysis

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Pepsi syringe case study analysis

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Content from the Holmes Report's premium partners. The first case was reported by an elderly couple in Tacoma, Washington, who had left a can of Deit Pepsi overnight, and the next morning claimed to have found a syringe inside. Their first call was to their lawyer, who promptly called the press and local health officials, who then notified the police.

That was on Thursday June The second case was reported by a woman in Federal Way, Wash.

Pepsi syringe case study analysis

Pepsi was puzzled, and made executives from its local bottler, Alpac Corporation, available to the media. Early research shows that the tampering claims had little or no impact on sales, although the company's share price did drop almost a dollar in the first few days of the crisis.


Then the company caught a break. The company copied the tape and included it in a video news release package that was sent to television stations around the country.

An number was established to take consumer calls. Hundreds of investigators have found no evidence to support a single claim. He would like to see news organizations limit their coverage of tampering until a responsible agency believes there is a genuine health risk.

The public relations industry generally has nothing but praise for the way Pepsi handled the crisis. It's a logistical nightmare but they did it, and I think they did it very well.

Such comments, made before it became apparent that the story was a hoax, look less than brilliant with hindsight, and show the dangers inherent in commenting on such cases while they are still being played out. In the long term, the way the company handled the crisis may actually benefit sales, according to some observers.

Doug Hall, president of research company Richard Saunders Inc. People are cheering for Pepsi. It helps that Pepsi is a very friendly company. Its advertising is hip, it's a solid company.Read Effective Communication Case Study Analysis: Case Pepsi Syringe free essay and over 88, other research documents.

Effective Communication Case Study Analysis: Case Pepsi Syringe. Effective Communication Case Study Analysis Case Pepsi Syringe University of Phoenix Public Relations / MKT Charles Bocage, Dean /5(1).

Pepsi syringe case study analysis

Case Study Of There's A Syringe In My Pepsi Can! Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28, by pharmacist Caleb Bradham. The result: A go-to case study in MBA classes worldwide, Tylenol's response to the tragic Chicago murders is regarded as one of the most successful sequences of crisis management in history.

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Pepsi used an accommodative strategy to avoid a massive recall in light of a perceived hoax involving a syringe in a can.

True Research is the first step in any successful public relations campaign. There s A Syringe In My Pepsi Can! words, 4 pages In case , PepsiCo, the makers of Pepsi-Cola and Diet Pepsi, was a target of a scam that created a crisis for the company.

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