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All the topical analgesics listed above are arnica-based, with few other ingredients. Arnica Montana is the premier homeopathic medicine for the treatment of shock and trauma to the muscle.
These formulas come the closest to Pain Away's because they contain some of the essential homeopathic pain-reducing ingredients. Pain Away's formula, however, blends more ingredients than any other homeopathic topical analgesic on the market.
This more inclusive formula gives the product wider applicability.
But, this is a value-priced market, so price is not a critical variable. Future Competition As has been noted, the topical analgesic category, including natural ingredient, is rapidly influenced by new clinical studies and product innovations.
There are three main sources of new competition: Examples are new products which employ the medicinal benefits of ammonium compounds. These products are designed to provide pain relief without the objectionable training room smells, burning sensations and stinging of abraded skin that are often caused by the majority of topical analgesics that contain menthol, methyl salicylate or capsaicin as active ingredients.
Pain Away's formula has solved this sensation problem and is a less "high-tech" product, for which consumers are showing a preference.
Companies currently in this market who could increase market share and become major players. Chain drug companies may produce their own private label homeopathic products and corral a significant share of this growing market - much as they did in the non-homeopathic analgesic market.
This scenario is more likely to happen as homeopathic companies expand the sales volume in this market and there are share points to be taken away by private labeling. This strategy will capitalize on the market development to date and capture a share of markets held by existing pain-relieving topical applications.
The key benefit is that conventional pain-relievers mask pain while Pain Away stimulates the body's own healing ability to directly battle an ailment. Another benefit is that homeopathic remedies have no known side effects while many pain-relievers, especially those ingested, have side effects.
Neither will Pain Away interfere with any medication. One objective of planned controlled studies on the effectiveness of Pain Away is to use scientific evidence to help bridge the narrowing gap between natural and conventional medicine. Product studies will support this marketing strategy.
Expand a growing new market for alternative health care by positioning to lead this growing market. This strategy addresses the The company has already been approached by two large Multi-Level Marketing companies.
This strategy would involve creating private labels for a large customer. Of utmost consideration with this strategy is product identity and how this channel of distribution would affect it.
This channel of distribution usually requires more price mark-up than the product would tolerate. The company envisions its role in this type of strategic alliance as conducting scientific studies to increase the credibility of TPR and in developing new products.
This strategy remains an option which could preclude other strategies under mutually acceptable terms.
Building on an initial order from a health product distribution company in Hungary, Pain Away Ltd. This strategy would be developed only after a US market position was established. Marketing Plan The company is moving from start-up stage into its first growth stage. Market strategy to date can be succinctly described as selling "one jar at a time.
This strategy has targeted any end-user willing to try the product. As the company moves away from direct selling, a strategy which proved to be an excellent market test, into mass-marketing, identified market segments are being matched with appropriate distribution channels.One of my mom’s favorite things to say to me is: “Failing to plan is planning to fail.” So as much as it pains me to admit she’s right (just this once, Mom!)—she is.
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